Review of Iberia flight from London to Madrid in Economy

Hi and welcome to my first FR
I arrived Heathrow at 3:15 pm and directed myself to the baggage drop desks. I had already checked in online the night before and the friendly lady at the check in desk re confirmed my pre selected seat 22 e.

I went through south security using the normal lanes. My carry on which I couldn't check in as I was only allowed to check 1 bag was searched manually and I ended up loosing some creams that exceeded 100 ml. I forgot I had them in that bag. either way my other bag was completly full so my other optiom was to pay to check in another bag. no thanks After I was not allowed into the lounge so I went to have a wonder around the terminal and had some sushi using a 10 pounds voucher that BA gave me instead. A small delay was evident as there wasn't a gate anounced for our flight at scheduled boarding time. Luckily gate A18 was announced shortly. A first boarding call was announced inviting passengers with priority boarding and afterwards everybody else. Not sure if almost everyone had status or people just queued in the fast track but anyway the staff didn't enforced the rule and let everybody board at the same time. I joined that group (I did had permission to board at that time) and when I boarded the aircraft about half of the passengers traveling in the flight where already there.
Some pictures of T5

IB
Scheduled departure: 17:10
Actual departure: 17:50
Scheduled arrival: 20:35
Actual Arrival 20:35
Aircraft: A321
Seat 22 e (didn't realize that it was beside the jump seat, obstructing the view outside)
Boarding was completed quite quickly with a load of about 70 percent full. We taxied passing terninals 4 and 3 I think giving interesting aircraft on
View such as two QF A380 waiting for rheir DXB SYD/MEL runs and an ET 787.

We took off and a flying time of 1 hour and 40 minutes was announced increasing speed to cover up most of the delay.
Service on this flight was a bit disappointing. I had a better impression of IB as the two last times I ve flown them I received a friendly service showing that IB is trying to change their image. The service I received on this flight was a far cry from that. The crew was unfriendly and sometimes even rude. Although the new branding and aircraft interiors A333 ans refub A346 may help really the key is in costumer service. This showed lack of consistency in its soft product.
ervice was the usual BOB service Iberia offers on European flights. I bought a cappuccino and a don ought and asked for a glass of water which was given free of charge.

The flight was smooth and I entertainedx myself by reading an Airliners world magazine an Ronda magazine iberia's own magazine. Before long we were descending into Madeid. We disembarked on T4 and passed immigration and collected my luggage from baggage claim.